Although World Malbec day has now been and gone, many will have gone straight passed it without even knowing. So here’s a little bit of information about Malbec and world Malbec day:
One thing I am very excited about living in Argentina, is that I will be able to pay respect to the famous grape varietal Malbec, on the day of the celebration, here in the country that made it so popular around the world. Malbec World Day takes place on April 17th, it is a day that is celebrated all over the globe. This day in particular represents the transformation of Argentine Wine Industry, and also the starting point for the development of the Argentine flagship grape.
Being that Argentina is the worlds largest producer of Malbec, this day of celebration was originated in this Latin American country. Though there is a reason behind why Argentina is so well-known for Malbec, which in many ways is thanks to the Argentine President Domingo Faustino Sarmiento. This President made it his mission to transform the Argentine Wine Industry by bringing a French agronomist, Michel Aime Pouget, to Argentina. Pouget, had brought new vines with him and among those vines was Malbec. The 17th of April was the date chosen for Malbec Day, because it was the same day back in 1853 when a bill was made in order to improve agriculture, mostly wine, in Argentina. This was also the year that Michel Aime Pouget had arrived in Mendoza, with the new vines that would change the way the world looks at Malbec.
This quite new tradition is celebrated in over forty major cities all over the world, from New York City all the way to the United Kingdom, with many cities in between. Mendoza especially, holds a festival for their most loved grape, lasting the entire weekend. With events including films, Malbec crushes and tastings, this is one show you don’t want to miss.
As a avid Malbec consumer, this is one event I will not be skipping out on. If you feel the same as I do, and you happen to not be in Argentina there is no worries. All you have to do is get on to Facebook and look up Malbec World Day to find a location closer to where you are, then load up your wine glasses and head to the festivities.